McDonald’s Monopoly came back in 2023 with a new Double Peel functionality where customers could peel on their fave menu items and then peel on the McD’s app for another chance to win.
This was the most successful McDonald’s Monopoly campaign in its 15 year partnership history with 4.2 million unique players, playing 77 million times.
Winning Sips was a new drinks promotion where fans could win instant prizes including 10 grand in cash, merch, a TUI Holiday and food and drinks.
We created a live billboard which updated every 15 seconds with the number of prizes that had been redeemed.
MyMcDonald’s Rewards is a new loyalty program that allows customers to turn their points into their fave food and drink.
Whilst freelancing at Mullen Lowe during 2020, the NHS & government wanted to keep people safe by reminding them to do three actions.
I worked alongside writer Didz Parker and we came up with a nice emotional approach, focusing on the people who do the behaviours - and why. The TVC was directed by Max Fisher through Knucklehead, the print and OOH was shot by Tom Hull, and the work was all overseen by ECD Nick Bell.
If you ask any woman to describe her boobs, she’ll most likely say big or small – all other words seem to vanish from her vocabulary. CoppaFeel! are a young woman’s breast cancer awareness charity and they want women to talk about their boobs, and not in terms of size, but really talk about them. Introducing the #WhatNormalFeelsLike campaign which encourages women to not only talk about their boobs, but makes sure they get to know them so if anything changes, they’ll know.
Shot by Rankin.
Hand lettering by Alison Carmichael at Jelly.
Introducing John and Bob, Iceland’s American duo who commentate on the action in the fiercest competition of them all – the BBQ.
There were two big TV spots and a load of social content in this campaign.
Shot by Stephen Pipe at Tantrum.
We somehow managed to get the client to change their name to Ice Land during the campaign.
Drivers win with Confused.com, staring James (Kimberley) Corden.
You rarely get to make the work that you presented in a pitch but that’s exactly what happened with Confused.com. Over two years James Corden became Confused.com’s winning driver in a series of TV spots. See him hit a run of green lights, pull of the perfect park, get a great deal at the car lot, hit $20 on the nose at the petrol pump and get out of a roadblock of sheep.
Directors: Frederik Bond at Sonny, Gary Freedman at Independant, Olé at Traktor, now Rattling Stick.
One of the biggest barriers women face when reporting any changes they notice in their breasts to their GP is confidence. Some put it off for months, others don’t go at all and CoppaFeel!, a young women’s breast cancer awareness charity, wants to change this. Introducing, the Get It Off Your Chest campaign that gives women the confidence of knowing their breasts and educating them on the signs and symptoms they need to look out for.
To make sure young women remember these signs and symptoms, we enlisted the skills of British poet, Rishi Dastidar. Then we asked celebs like Fearne Cotton, Rachel Riley and Fleur De Force to recite the poem and help encourage viewers to talk to their GP if they notice anything. We also created press and OOH lines of the poems to help spread the word.
Shot by Kathryn Dufty.
While freelancing at Mullen Lowe, writer Didz Parker and I were tasked with coming up with a campaign that got people and businesses excited about the UK’s transition out of the EU.
We came up with Arrows - a 60” TVC that celebrated all the amazing industries that stood to benefit, and who had to get ready.
The spot was directed by Simon Ratigan and ECD’d BY Tom Hudson. Supporting print and OOH was shot by Tom Hull.
Chelsea FC were launching a nutrition range for amateur athletes of all different levels. It was called Blue Fuel, and we came up with the launch campaign: FUEL THE WAY YOU PLAY.
Done pre- and in- the very first lockdown in 2020, with writer Didz Parker and ECD Simon Poett at The Brooklyn Brothers London.
