TUI sponsoring Married At First Sight was a match made in heaven before the show got cancelled- especially since nothing puts a new relationship to the test like your first holiday together. This came to life in a series of 14 short, funny idents that made our couple one of the most popular on the show! Directed by the fabulous, Richard Hunter.
In 2024, McDonald’s Monopoly brought in a new feature — the Power Peel. The 360 campaign is equally as powerful, including AV, social, print and radio. TVCs directed by Josh Cohen, produced by Object and Animal. VFX by Framestore, Sound by 750mph. Social shot by Sliced.
If you ask any woman to describe her boobs, she’ll most likely say big or small – all other words seem to vanish from her vocabulary. CoppaFeel! are a young woman’s breast cancer awareness charity and they want women to talk about their boobs, and not in terms of size, but really talk about them. Introducing the ‘What Normal Feels Like’ campaign which encourages women to not only talk about their boobs, but makes sure they get to know them so if anything changes, they’ll know.
Shot by Rankin.
Hand lettering by Alison Carmichael at Jelly.
In January 2026, Morrisons wanted a social first campaign that could show off the savings available on their fresh food. ‘Freshly Cut Prices’ was launched.
The campaign’s spokeswomen are real Morrisons staff members Izzy and Anna. They take on the swarm of January diet and exercise fads on social and it’s all supported with OOH and in-store.
Social films shot by Didz Parker.
Social films directed by Didz Parker, for TikTok and Insta.
TUI wanted to showcase the benefits of their package holidays in a series of 30” AVs. What better way than by bringing luggage to life to talk about it?!
TV directed by Simon Neal at Unit 9. Puppets created by Arch Model Studio, and operated by award-winning puppeteer Olly Taylor (Eric, The Dark Crystal, Asteroid City). Social directed by Jack Hyslop, overseen by Lisa Morris and won a TikTok Greatest Branding 2025 Award!
TUI even bought some media in cinemas during Half Term, so a 60” spot was cut and aired across the country.
A little AV spot alongside some social for Vodafone, to bring to life their new customer service offering. Shot by Richard Hunter and starring Roman Kemp and a very professional pooch.
For their new ‘dry eye’ drops, Systane wanted a campaign that shook up the very sterile, very white and very boring pharma advertising landscape. The product benefit was exploded to new cinematic levels. Given the spy theme, who better to shoot it than the second unit directors who worked on Casino Royale, Spectre, Skyfall, No Time to Die AND the Bourne series - genuine filmmaking legends Alexander Witt & Jako at Annex.
McDonald’s launched an eight-week drinks promo called Winning Sips. As well as live prize counting DOOH that updated every 15 minutes, Radio and Press. There’s also a TVC that made audiences feel like they were being sipped through each scene. Directed by the hugely talented Zac Ella and produced by Agile Films.
Remember Covid? Whilst freelancing at Mullen Lowe during 2020, the NHS & government wanted to keep people safe by reminding them to do three actions.
I worked alongside writer Didz Parker and we came up with a nice emotional approach, focusing on the people who do the behaviours - and why. The TVC was directed by Max Fisher through Knucklehead, the print and OOH was shot by Tom Hull, and the work was all overseen by ECD Nick Bell.
McDonald’s needed to tell their fans that Reward Points mean delicious McDonald’s food and drink for free. Four TV spots were created which tell insightful human stories with a dollop of McDonald’s charm and a bit of CGI magic. Shot by the fantastic Josh Cohen.
The campaign also featured radio, social - including a game on Snap, OOH, Press, in-store in-app, making it a complete 360 campaign.
Introducing John and Bob, Iceland’s American duo who commentate on the action in the fiercest competition of them all – the BBQ.
There were two big TV spots and a load of social content in this campaign. I still can’t believe Iceland allowed John and Bob to mispronounce their name to Ice Land.
Shot by Stephen Pipe at Tantrum.
We somehow managed to get the client to change their name to Ice Land during the campaign.
One of the biggest barriers women face when reporting any changes they notice in their breasts to their GP is confidence. Some put it off for months, others don’t go at all and CoppaFeel!, a young women’s breast cancer awareness charity, wants to change this. Introducing, the Get It Off Your Chest campaign that gives women the confidence of knowing their breasts and educating them on the signs and symptoms they need to look out for.
To make sure young women remember these signs and symptoms, we enlisted the skills of British poet, Rishi Dastidar. Then we asked celebs like Fearne Cotton, Rachel Riley and Fleur De Force to recite the poem and help encourage viewers to talk to their GP if they notice anything. We also created press and OOH lines of the poems to help spread the word.
Shot by Kathryn Dufty.
